Guinness launches urban cowboy ad campaign

19th September, 2017 by Arabella Mileham

Guinness has rolled out a new ad campaign in its ‘Made of More’ series, celebrating the urban cowboys that care for unwanted horses in LA.

The new ad, which aired in UK last night and is supported by social and digital content on YouTube, Facebook, Instagram and Snapchat, features the Compton Cowboys, a group of men from LA who have eschewed gangland crime to care for unwanted horses in an urban ranch in the middle of LA.

It aims to capture the personal circumstances of the group of men, who have overcome difficult backgrounds, gang life, and in some cases, time in jail, to turn their lives around by rescuing and caring for unwanted horses, which would otherwise end up in the slaughterhouse, the company said.

It is part of the ongoing ad series that celebrates real people who enrich the world around them, and was created by advertising agency Abbott Mead Vickers BBDO with renowned Director, Henry Alex Rubin, who is signed to Smuggler,

Guinness marketing director Duncan Elliott, said the company was proud to celebrate the group in its new campaign. “The Compton Cowboys are a group of people who have made a bold and unexpected choice to live a different life. Through their love and devotion to their horses and each other, they are a source of inspiration and a cause for hope within their local community,” he said.

Last spring, the company came under fire on social media for featuring a four-leaf clover in its St Patrick’s Day advertising, instead a shamrock – the symbolic Irish plant.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

Events and Trips Manager

Berkmann Wine Cellars
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
East Scotland, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 21st October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more