Everything you need to know about Pinot Grigio

1st September, 2017 by Patrick Schmitt

The US market for Pinot Grigio

In 1979 Tony Terlato imported the first cases of Santa Margherita’s Pinot Grigio into the US, and it was this brand that started America’s fondness for the grape.

As a totally unknown wine, Terlato could set the price at more than double the then market leader – Bolla Soave, and, by sharing the margin generously, he gave the trade, particularly restaurateurs, every incentive to push it.

Add in some big ad campaigns, and the wine now sells around 700,000 cases a year in America, despite its enviably high shelf price. It remains by far the country’s most popular wine in the $25-plus (£19.50) bracket.

Meanwhile, the overall market for Italian Pinot Grigio in the US has reached almost 115 million bottles, making it the largest market in the world for this grape.

The US is now also a major producer of Pinot Grigio, and contains 13% of the global plantings of the grape, which amounts to around 7,800ha, almost one third as much as there is Italy, where plantings total 24,500ha.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more