Everything you need to know about Pinot Grigio

1st September, 2017 by Patrick Schmitt

The UK market for Pinot Grigio

Pinot Grigio accounts for 9.3% of the UK off-trade for still wines, and is second only to Sauvignon Blanc, according to Nielsen.

In the year to mid-July, retail sales were worth £466 million, of which £301m was Italian. And it’s still growing, though by only 1.5% in the case of Pinot Grigio from Italy, whose overall sales fell by 2.4%. Following in the distance, American Pinot Grigio jumped by 17.2% to £59m over the period, thanks to Gallo’s Barefoot brand.

Meanwhile, according to Jonathan Sheppard, Nielsen’s analytic team leader, “Prosecco’s still flying but it doesn’t seem to be having a halo effect on Italian wines in general.”

Italian Pinot Grigio can be fairly insipid at entry level, which is where much of it sits in the UK, given an average price in the past year of just £4.94, according to Nielsen.

According to Italian shipment figures, the UK accounts for 28% of Italy’s Pinot Grigio production, meaning around 85m bottles are exported to the UK annually.

However, the US is the biggest market for the grape.

The pie charts show the markets for Italian Pinot Grigio. Source: Pinot Grigio delle Venezie DOC

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