14 new MWs announced

Sarah Heller MW (Hong Kong)

Sarah is a wine communicator, designer and consultant. Having worked in New York’s wine trade while getting her degree at Yale, Sarah was then Executive Director of Hong Kong’s Meiburg Wine Media for three years. She subsequently started her own firm through which she consults on Chinese distribution and e-commerce; Asian market-appropriate packaging design, branding and training materials; and F&B wine programme design. Sarah is also a journalist, writing for the South China Morning Post, Spirito di Vino and #legend magazines; her videos on Chinese app ShowMuse have over one million views. Sarah regularly judges competitions, such as the CX HKIWSC and China’s Wine100. She won the 2013 Vintners’ Cup, is a SWE CSS and CSW, and a VIA Italian Wine Ambassador.

Research Paper: Purchasing cues of Millennial Chinese online wine consumers

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