14 new MWs announced

Julie Chene Nyheim MW (Norway)

Master of Wine Julie Nyheim 10937#
FOTO: CF-Wesenberg@kolonihaven.no #cfwesenberg

Julie is originally from France, and lived in Morocco, New York, San Francisco, and Montreal before she happily settled down in Oslo, Norway. She holds a Bachelor degree in Economics and Political Sciences from the University of McGill in Montreal and a Master degree in Business Administration from the BI Norwegian Business School in Oslo. She worked as a project manager and business consultant for some years before she decided to follow her passion for wine as a career in 2010. Julie has worked for the largest importers in Norway, and has experience with the wine industry across Scandinavia. Her areas of expertise include business development, brand management and new product development. She recently joined Altia Norway’s management team as Business Development Director. Over the last few years, she has spent considerable time investigating consumer preferences and trends in order to develop and optimise a product portfolio. In her research paper, she analysed the importance of health on Norwegian women’s drinking attitudes and preferences, and what the implications are for importers and producers. When not traveling, or tasting wine, she can be found boating in the Oslo fjord, practicing the martial art Muay Thai, or simply enjoying cooking and a good glass of wine at home with her husband Thomas.

Research Paper: Norwegian women’s attitudes to health and alcohol: their receptivity to “healthy” wine brands

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