14 new MWs announced

Aina Mee Myhre MW (Norway)

Aina is based in Oslo, Norway, where she is founder of the importing company Heyday Wines. Aina studied marketing and business at BI Norwegian Business School in Oslo and ESADE and ICADE in Spain, before starting her career in the wine business with Pernod Ricard in 2005. From 2007, Aina worked as a wine buyer for the importing companies Solera Group and Moestue Grape Selections, expanding her knowledge in both brand management and fine wines. In 2015, Aina started her own company Heyday Wines, where her portfolio particularly expresses her passion for the indigenous varieties and unique terroirs of Spain. With a keen interest in organic, biodynamic and natural wines, Aina is continuously looking for authentic and interesting wines to introduce into the Norwegian market.

Research Paper: Wines in PET bottles in the Norwegian monopoly market: a study of the top-sellers and the monopoly’s role in the sales of these wines

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