TWE adds Maison de Grand Esprit to its portfolio

19th June, 2017 by Natalie Wang

Australian wine giant Treasury Wine Estates (TWE) has launched its first French wine brand, Maison de Grand Esprit, which is designed to make French wines more accessible to Asian consumers.

A VIP trade preview of Maison de Grand Esprit in Paris on 16 June.

The move was originally announced back in March and builds on its existing Australian, New Zealand, Californian and Italian portfolio and grow sales in the lucrative Asian market.

Unveiled at a VIP trade preview event in Paris on 16 June, Maison de Grand Esprit “breaks the mould” of traditional French houses that focus on a single sub-region and are anchored to a physical location. Instead the new brand, which translates to ‘House of Great Minds’, showcases the very best of France’s regions – Bordeaux, Burgundy, Rhône and Provence – all under one brand, according to TWE.

The wines, which include three ranges from ‘Grand Esprit’, ‘La Mystèriale’, ‘L’être Magique’ are claimed to be sourced from a selection of France’s best vineyards and grape growers; all are made and bottled at wineries in the individual regions where the grapes are sourced, the company added.

Born and bred in the Rhône Valley, Maison de Grand Esprit consultant winemaker, Sebastien Long draws on his experience in both Old and New World winemaking regions to create wines that are “proudly French, but modern and fruit driven in characteristic”.

“This flexible sourcing approach provides luxury wine lovers with the opportunity to discover the best of France under one trusted brand. Maison de Grand Esprit offers something that other French chateaux cannot given their traditional sourcing methods,” says Sebastien.

“We are proud to showcase a collection of luxury, appellation d’origine contrôlée wines” he adds.

Maison de Grand Esprit will be available throughout Greater China, Japan and South-East Asia from November this year, with its rosé, and other wines, also available in Australia and the US later this year.

2 Responses to “TWE adds Maison de Grand Esprit to its portfolio”

  1. Daniel Hanna says:

    Wines from Maison de Grand Esprit were available in Australia, through TWE, five or six years ago, so perhaps this is a relaunch?

  2. VANTAGE says:

    Are they re inventing the negociant business??? !!! Nothing really new…….

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more