DB awards 2017: profiling the winners

Young Achiever of the Year

Winner:
Ben Branson, Seedlip

Ben Branson is the mastermind behind Seedlip, the world’s first distilled non-alcoholic spirits. Judges admired the way in which Ben combined his upbringing on a farm, his love of cooking and food and his 10 years’ experience working with brand agencies, to create something truly unique.

He hand-labeled and bottled the first 1,000 bottles which sold out in Selfridges in three weeks, the next 1,000 in three days and his third batch in just thirty minutes online.

Ben has grown the company to a team of 15, including 2 people in the US, and Seedlip is now stocked in over 400 on and off trade accounts in the UK and is exported to 5 different countries.

It is now served in over 50 Michelin-starred restaurants including The Fat Duck and The Clove Club and stocked at a selection of the best cocktail bars, hotels and retailers. Last summer it was announced that through Distil Ventures, Diageo had acquired a minority stake in the business.

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