DB awards 2017: profiling the winners

25th May, 2017 by Patrick Schmitt

Drinks Retailer of the Year

Winner:
Aldi

Aldi has had a very successful year, and while judges acknowledged the deflationary impact this discount retailer has had on some established wine appellations, they also applauded the interesting selection that doesn’t just back the obvious winners – and the fact that suppliers like doing business with them.

This year has seen Aldi’s wine sales grow by 15%, with beer and spirits not far behind, up 14.4% and 13.3% respectively – a performance well ahead of the BWS market. This has been boosted by the growth of its online wine operation, which sold nearly 2 million bottles of wine in its first year. The judges commended this successful launch, adding that it had strengthened the discounter’s presence in the UK market.

But innovation has also played a part in the keenly priced and well-selected range – the discounter launched ‘craft beer style’ wine packaging last autumn, and recently launched a new range of French wines designed to reintroduce customers to Old World wine using value prices and a New World style, as well as a range of organic wines.

Shortlisted:
Master of Malt
Waitrose

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