BBR rolls out new ‘accessible’ own-label wine range

The UK’s oldest wine merchant, Berry Bros. & Rudd, has added a new range of “accessible” own-label wines that will be available to the on- and off-trade through its agency and wholesale division, Fields, Morris & Verdin.

The new Wine Merchant range will comprise a range of “exceptional” examples from popular regions and varieties, according to Luke Tegner, insight and innovation director at BBR, that will help make BBR’s wines accessible to a wider audience.

“We know shopping for wine can be an overwhelming experience however Berry Bros is a trusted source of wine excellence and authority and it is our intention that the new range will enable customers, whether or not they are already familiar with the Berry Bros brand, to experience a new, more accessible range of high quality wines,” he said.

Eleven wines are being launched this month, with a further five to be rolled out next month. The range includes a red, white and rosé (RRP £7.95), a traditional claret (RRP £9.95), a Chianti, Pauillac, St Emillion, Rioja Crianza, Châteauneuf du Pâpe (RRP £19.95), Sancerre (RRP £14.95) and an English Sparkling (RRP £23.95). A New Zealand Sauvignon Blanc, Pinot Grigio, Provence rosé will be among those rolled out in June.

Buying director Abi Hirshfeld said it would build on the success of the merchant’s existing own-label range.

“Our Berry Bros. & Rudd Own Selection of wines is incredibly popular with our customers, and we wanted to offer something similar but more accessible,” she said.

The Own Selection wines was launched more than thirty years ago, but was extended and redesigned in 2015 to comprise more than 50 wines from across the world, divided into three different tiers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Show Coordinator

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Director

Manchester Gin
Manchester, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more