Top 10 Bordeaux export markets in 2016

6. Japan

Position by volume: 6th
Position by value: 5th
Exports by volume: 146,000hl (-9%)
Exports by value: €107m (-5%)

This Asian market has always had a preference for Burgundy and Champagne but it remains the second biggest Asian market for Bordeaux by volume, albeit one that is also declining, and Bordeaux even accounts for 47% of French AOC wine imports by volume and 41% by value.

Ex-cellar prices are strongly concentrated in the €3-€4.5 per litre bracket – amounting to 42%.

Japan is also the largest Asian market for Bordeaux white wines, importing 18,000hl in 2016 (-8%), 13% of all Bordeaux wines in Japan and Bordeaux blanc is the second biggest category in the country after ‘Bordeaux Rouge’.

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