Jameson Distillery reopens after €11m investment

Jameson’s distillery in Dublin has re-opened following a €11 million refurbishment as part of its aim to attract 1.9 million whisky tourists to Ireland annually by 2025.

The newly refurbished building in Smithfield, Dublin, was officially reopened on 5 March by the Minister for Public Expenditure and Reform and Dublin Central TD, Paschal Donohoe.

“Each year, over 600,000 tourists pass through Irish whiskey visitor centres to experience first-hand the heritage behind this time-honoured spirit and hear the stories of established and emerging distilleries, said Donohoe.

“The Irish Whiskey Tourism Strategy aims to treble this figure to 1.9 million visitors by 2025 and Jameson Distillery Bow St. will undoubtedly play a central role in delivering on this vision. Smithfield and its wider Dublin environs have a rich history and vibrant cultural scene which will also continue to attract and enthral visitors from near and far.”

The new building will draw on cutting-edge technology to offer three fully-guided tours:  The Bow St. Experience, The Whiskey Makers and ‘The Whiskey Shakers’ – offering insights on Jameson’s rich heritage and on-going innovations, whiskey and cocktail masterclasses and the chance to sample whiskey straight from the cask.

“With this latest investment, we place storytelling at the core of the visitor experience, drawing on state of the art technology to bring the 230-year history of Bow Street to life, with a variety of tour options to cater for everyone – from those who may be discovering Jameson Irish whiskey for the very first time, to long-standing Jameson enthusiasts who are seeking to further their understanding of this much-loved spirit,” said Jean-Christophe Coutures, chairman and CEO of Irish Distillers.

Jameson is the world’s fastest-growing Irish whiskey, recording 27 years of consecutive growth and hitting sales of 5.7m cases in 2016.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Stock Controller & Product Manager

Mr Wheeler (The Wine Company (UK) Ltd)
Langham, Colchester, UK

Buyer - Spirits & Beers

Harvey Nichols
London, UK

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Customer Service Advisor

Amathus Drinks Plc
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more