Limited edition label for ‘Good Ordinary Claret’
16th February, 2017 by Rupert Millar
Berry Bros & Rudd has unveiled another limited edition label for its ‘Good Ordinary Claret, designed by Luke Edward Hall.
The London-based artist Hall has designed a label featuring the god of wine Bacchus. It is the second time that the fine wine merchant has commissioned a limited edition label, having worked with Sir Paul Smith last January.
Geordie Willis, creative director at BBR commented: “Luke is one of London’s most exciting young designers and as the UK’s oldest wine and spirits merchant, we enjoy this juxtaposition between the old and the new.
“This is the second year we have commissioned a new design for our Good Ordinary Claret. We try and offer as little brief as possible so the designer is given free rein. The label is therefore a product of their full creative expression meaning we’re just as excited to see the final results.”
Hall added, “I was delighted to be offered the opportunity to design a bottle label for Berry Bros. & Rudd’s iconic Good Ordinary Claret. As a fan ‘Graeco- Roman myths and legends’ since childhood, it was natural for me to illustrate a label inspired by Bacchus, god of winemaking and his wild Bacchanalian parties. I wanted it to be very colourful and eye-catching too – I used a variety of my favourite materials to create the design – paints, pencils, chalks and pastels.”
Just 4,000 bottles will feature the new label and go on sale today (16 February).