BBR collaborates with fashion icon

Berry Bros & Rudd has partnered with British designer Sir Paul Smith for a series of limited edition own labels for its ‘Good Ordinary…’ range.

Paul Smith - Simon Peel 19 11 15-6-2The newly labelled ‘Good Ordinary Claret’ and ‘Good Ordinary White’ will launch on 1 February. Only 5,000 bottles will be available and it is hoped to be the first of many such collaborations with various designers and artists.

In line with being released in time for Valentine’s Day, both labels feature hearts “inspired” by the artist Matisse’s late period “cut-out” designs.

Smith himself said: “I’ve been drinking Good Ordinary Claret and Good Ordinary White from Berry Bros. & Rudd for many years.  Berrys is a real institution with a great history. It’s great to be asked to design a special label.”

Berry Bros. & Rudd’s Creative Director, Geordie Willis, explained that this collaboration is the first in what he hopes will be a series of partnerships with Britain’s leading designers.

He said: “We have long been fans of Sir Paul Smith and are delighted to have worked with him and his team on this very exciting limited edition label. Classical with a twist; traditional yet modern; quintessentially British but admirably international; these are all qualities that Paul Smith exhibits and that we aspire to at Berry Bros. & Rudd.”

The limited edition bottles will be available in cases of six priced at £54 for the red and £53.10 for the white.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

TERRITORY SALES MANAGER

Eurowines Limited
Harrogate, UK

Business Manager - Impulse

Australian Vintage
Croydon, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Grenache Masters 2019

Deadline : 26th April 2019

The Tuscan Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more