Wine-repellent shirt launches on Kickstarter

A cotton shirt launched on Kickstarter that promises to be wine, stain and odour-repellent has reached its €15,000 target in just two days.

wine-repellant shirt launches on Kickstarter

Pledges are still coming in for the shirt, launched by Labfresh, with backers gaining rewards like early access to the shirts, ties made with the same fabric, and discounts for larger orders.

Technology involved in creating the shirts stops bacteria and liquids from entering the fabric in the first place, meaning you can wipe off stains that would otherwise have been fatal to a crisp white shirt.

Made partly with cotton fibres, the shirt has been tested extensively by its creators, with over 100 hours spent in a prototype while dancing, cycling, and running, and being exposed to red wine, ketchup, hot sauce and olive oil.

Retailing at €119, the production costs of this hi-tech garment are twice as high as a standard shirt with a similar value. The makers will be selling it online with minimal marketing in order to keep costs down and sell the shirt at the same price.

The project also aims to tackle sustainability in fashion, claiming that even after 60 washes the shirt wasn’t showing signs of wear. This would signal a huge change from the low-quality, fast-production nature of the current fashion industry.

When Labfresh receives its funding on 2 February, it will produce the shirts in Europe before shipping to both Chicago and Amsterdam. Production is expected to be completed by mid March, with the first orders delivered to backers in April.

wine-repellant shirt launches on Kickstarter

One Response to “Wine-repellent shirt launches on Kickstarter”

  1. ck says:

    i think its not because the matrial but the spray whats on the shirt…coupel time washing and its gone

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Regional Sales Manager (London)

Ian Macleod Distillers
London, UK

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

International Bulk Wine & Spirits Show (IBWSS)

25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more