Spain’s women in wine to watch

Vicky González-Gordon

vicky-gonzalez-gordon

The international marketing manager for González Byass is part of the González-Gordon Sherry dynasty. She practically grew up in the bodega, and, having started her career at a marketing company in Madrid, the chance to work for her family pulled her back to Jerez.

In her role, she has helped expand the company’s Rioja brand, Beronia, which is now on sale in 80 counties. González-Gordon is keen to promote the fact that there is more to González Byass than Sherry.

The company recently acquired Veramonte in Chile, sending out a bold message about its global ambitions. “Changing trends in the Sherry market has been a challenge, but we’re delighted to see new consumers enjoying Sherry for the first time,” says González-Gordon.

Who or what made you want to work in the wine industry? I remember coming to the bodega with my father for a very young age, so wine has always been in my blood. Everyone in my family feels a very strong sense of belonging

Has it been tough getting to the top of a male dominated industry? When I first started working here, the wine business was very male dominated. I remember being the only woman in a meeting! But luckily it hasn’t been an issue for me.

Do you feel a lot of weight on your shoulder being part of such a famous Spanish wine dynasty? More than weight, I see it as commitment, so that those who will follow us will come into a healthy company. It is very special to know that your children will also be part of what we are doing today.

What is the most exciting aspect of the Spanish wine industry at the moment? There is a move towards quality in wine, with producers starting to think more about longterm development rather than focusing on volume.

We are seeing this in Jerez, with a move towards specialty wines like Las Palmas. The uniqueness of our terroirs is also gaining importance and is increasingly being reflected in our wines.

Desert island wine: González Byass Palo Cortado 1978 – I’ve celebrated some of my best moments in life with that wine.

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