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Distributor launch offers boost for Italian wine in UK

Italian wine in the UK on and off-trade is to receive a boost with the launch of Vinità Wines UK, the distribution arm of Vinità Italia, a Verona-based network of Italian wineries.

Vinità Italia founder Guido Rambelli

Set to launch in February 2017, Vinità Wines UK will be led by restaurateur Navdeep Basi, who will be supported by a nationwide sales team currently being recruited.

Vinità Italia was established five years ago to drive exports for its member wineries worldwide. The network claims to be the first of its kind in Italy grouping wineries together for the purpose of exporting directly. It currently represents five core family-owned wineries, with an extended group of 12.

The company is already well established in the US, and is now expanding into other markets, with the UK leading the way, founder Guido Rambelli said.

The five core wineries are Cantina Bassoli (Carpi), Villa Caplet (Amarone della Valpolicella),  Azienda Agricola Demaria (Piemonte), La Peschiera (Tuscany) and La Campigiana (Chianti).

The wines that will be available in the UK from February are said to represent a large variety of regions and styles, with both classic and innovative wines in the portfolio, with very small production cuvées as well as larger scale wines.

“Our focus is on quality, fine wine and constant innovation,” Rambelli said. “We have established Vinità to firstly provide overseas markets with Italian fine wines from high-quality producers, and secondly to provide an extended network of wineries able to meet the demands and needs of every trade customer, whether this is branded wine or private label.”

Vinità Wines UK will offer UK-wide transport and logistics, with deliveries on a daily basis from Monday to Friday. Warehousing is in place in several locations throughout the UK from London to Glasgow.

To mark its launch, Vinità Wines UK will be holding its first UK trade tasting on 28 February at the Washington Hotel, Mayfair, with a masterclass looking at Italian sparkling wines that will include Prosecco, Lambrusco, Lambrusco rosé and a unique, traditional fermentation Roero Arneis.

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