3. Nicolas Feuillatte
Nicolas Feuillatte sells 10.8 million bottles annually
Label: Nicolas Feuillatte Brut Reserve
Blend (approx.): 40% Pinot Noir, 35% Pinot Meunier, 25% Chardonnay
Reserve wine (%): 25-29
Lees ageing (months): 35-38
Dosage (g/l): 9-9.9
Price (RRP, UK): £25
Size (approx. annual sales, 2015): 10.8 million bottles
Cellar master: David Hénault
Director of winemaking: Guillaume Roffiaen
Although third largest brand worldwide, in France, Nicolas Feuillatte is the best selling Champagne, with a strong presence in the country’s major grocers in particular.
Made at, and owned by, the cooperative The Centre Vinicole Champagne Nicolas Feuillatte (CV-CNF), the brand has access to 2,250 hectares of grapes from 5,000 growers at a winery which can ferment as much as 300,000 hectolitres each year.
Although a relatively young brand by Champagne standards – it was founded in 1976 – the label has a strong following for its contemporary packaging, good value blends, and tie-ups with the arts.
In June this year Nicolas Feuillatte developed a new ad campaign to mark its 40th anniversary. Called Enchanter La Vie – meaning enchanting life – it is designed to celebrate “the mystery and the magic of Champagne”, and reveal “the beauty of the here and now”.
Also this year, Nicolas Feuillatte began construction of a new visitor centre and head office at its base just outside Epernay. These facilities, along with a new tank room, are planned to open in Spring 2017.
In June this year Nicolas Feuillatte developed a new ad campaign to mark its 40th anniversary
There is evidently a strong focus on quality at present with Guillaume Roffiaen, recruited from Champagne Drappier in 2014 to take up a new role as director of winemaking, while a new managing director, Julie Campos, was appointed from within the cooperative at the start of 2015, and has been tasked with isolating the brand’s core strengths before augmenting them through marketing.
Nicolas Feuillatte’s best selling blend is its Brut NV, accounting for 80% of sales, but it does appear to have a large number of lines, although Campos has assured db that the house will be rationalising its range.
Having said that, in late 2014 it added a further product to the line-up. Called D’Luscious, it’s a demi-sec rosé with around 37 g/l dosage designed for nightclubs in the USA, Africa and China.
Nicolas Feuillatte’s vintage and prestige cuvée offer particular value for money for those looking to experience richer and more complex Champagne styles without spending a fortune.
Brand owner: Centre Vinicole–Champagne Nicolas Feuillatte Head office: Chouilly, BP 210, 51206, Epernay Cedex, France
Tel: +33 326 59 55 50
Product range: Brut NV, Brut Réserve, Brut Grande Réserve, Demi Sec, Rosé NV, D’Luscious Rosé NV, Brut Vintage, Brut Extrem’, Cuvée Spéciale Vintage, Brut Chardonnay Vintage, One Four Brut, One Four Rosé, Cuvée 225 Brut Vintage, Cuvée 225 Rosé Vintage, Grand Cru Chadonnay Vintage, Grand Cru Pinot Noir Vintage, Palmes d’Or Brut Vintage, Palmes d’Or Rosé Vintage