Laurent-Perrier sells 7.26 million bottles annually
Label: Laurent-Perrier Brut Non-Vintage
Blend (approx.): 50% Chardonnay, 35% Pinot Noir, 15% Pinot Meunier
Reserve wine (%): 15-19
Lees ageing (months): 43+
Dosage (g/l): 10-10.9
Price (RRP, UK): £38
Size (approx. annual sales, 2015): 7.26 million bottles
Cellar master: Michel Fauconnet
Although most famous for its rosé, which comes beautifully packaged in a 16th century-style bottle, Laurent-Perrier’s best seller is the brand’s Brut NV.
With a high Chardonnay content, along with relatively low proportion of reserve wines – which generally bring richness to the blend – this Champagne is all about lightness and freshness.
However, with over 43 months on the lees, and a dosage over 10 g/l, the Champagne is toasty and not too austere.
Of course, for those looking for an extremely dry experience, Laurent-Perrier has its zero dosage Ultra Brut variant, which could be credited for kick-starting an interest in bone dry fizz when it was launched in 1981 as a tribute to its sugarless Champagne made a century earlier (in 1889 Laurent-Perrier introduced its Grand Vin sans Sucre, the first commercial zero dosage Champagne, made for the British).
Laurent-Perrier is most famous for its rosé, which comes beautifully packaged in a 16th century-style bottle
Although Laurent-Perrier is quite a bit smaller in volume sales than the four-biggest Champagne brands, it is the largest family-owned house in France and currently headed by Alexandra and and Stephanie, daughters of the legendary Bernard de Nonancourt, who died in 2010 aged 90.
However, in October this year, rumours in Paris financial circles suggested that the de Nonancourt family, which holds about 60% of Laurent-Perrier, based at Tours-sur-Marne, is sounding out the market about a possible sale or dilution of its stake.
The brand has been growing strongly, rising by more than 10% in volume sales during the financial year 2015 to 2016.
Brand owner: Group Laurent-Perrier
Head office: Domaine Laurent-Perrier, 51150, Tours-sur-Marne, France
Tel: + 33 326 58 91 22
Product range: Brut NV, Rosé NV, Ultra-Brut, Demi-Sec, Brut Millésimé, Grand Siècle, Les Réserves Grand Siècle, Alexandra Rosé