Brewery erects giant beer keg Christmas tree

New York State’s oldest brewery has continued a now annual tradition of building a 26 foot Christmas tree out of beer kegs and illuminating it with 2,000 feet of lights.

Genesee Keg Tree (Credit: John Kucko) (PRNewsFoto/The Genesee Brewery)This is the third year that the Genesee Brewery has erected the spectacle using 430 kegs stacked in 11 layers to create the towering two-storey tree.

Adorned with over 2,000 feet of twinkling lights, which at times, synchronise with holiday songs, the tree is topped with a rotating Genesee Brew House Pilot Batch neon sign.

Hundreds gathered at the Genesee Brew House for the lights switch on, as well as a taste of the brewery’s limited edition Bourbon Barrel-Aged Imperial Black IPA, aged for 12 months in wet Kentucky bourbon barrels, brewed especially for the occasion.

“It started out as a fun way for the employees to get into the holiday spirit,” said Mike Gaesser, chief designer of the Genesee keg tree.

“Now, it’s become one of Genesee’s favourite rituals. We take a lot of pride in bringing the keg tree to the next level each year. It’s great to be able to bring beer and the holidays together in a fun way that everyone can appreciate.”

Established in 1878, the Genesee Brewery in Rochester, New York, recently began the first phase of a five-year plan to create an Eco-Brewery District. The first phase will include a $39 million investment to modernise the brewery and create “one of the most advanced brewing systems in the world”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more