Top 10 Scotch whisky brands

1. Johnnie Walker

Johnnie-Walker-by-Porsche-Design-Studio_1000Owner: Diageo
2015 volume: 17.6m
2014 volume: 17.9m
Change: -1.7%
Place last year: 1

Streaks ahead of its nearest competitor, Johnnie Walker remains the biggest Scotch brand in the world, despite seeing volumes decline by 1.7% this year. This, however, was a significant improvement on 2014, when sales slid by 10.9% – taking away its claim to having broken through 20m cases in 2013.

In a bid to boost sales, the brand launched its largest marketing effort to-date in 2015 called Joy Will Take You Further, featuring celebrities including Jude Law and Jensen Button. This year it released its private collection 2016 edition, created from rare casks from five Johnnie Walker distilleries. Just 8,888 decanters of the expression were launched for the Hong Kong market.

The brand’s improving volumes and slowing decline is demonstrative of the category’s overall return to growth.

10 Responses to “Top 10 Scotch whisky brands”

  1. Tim Ambler says:

    Why isn’t J&B on this list? It should be #2.

  2. Jenna says:

    What about the macallan?

  3. HeyBeerDan says:

    Um, J&B is #5 on this list.

  4. Ian says:

    Hi Tim – J&B is on the list at number 5…..

  5. sree says:

    hi there iam wondering there is huge demand for whiskies in inia especially in south india. actually living in uk would like to o marketing and export businesss..do u have any knowledge and info in regarding this oplease share..

    thanks
    sree

  6. Charles says:

    Jenna

    Macallan produces less than 1 million cases and it seems being in the Top 10 revolves around production levels

  7. nadir yelkenci says:

    Iti is impossible for a singke malt whisky to be amongst the top 10 best selling brands due to demand and stock of single malls

  8. Prashant says:

    Very nice super whiky my favorite

  9. j prasad says:

    Wat abt JD…. Why it is nt in d list…. ITS 1 OF D BEST..

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