Jameson restructure portfolio with new family of whiskies
Irish whiskey brand Jameson has unveiled a new structure to its family of whiskies.
The new series is made up of The Whiskey Makers Series – a range of Heritage Whiskies and The Deconstructed Series with Jameson’s original offering at its core.
Together, the new portfolio showcases the brand’s rich heritage, celebrates its strong present and looks ahead to a very bright future.
The restructure manifests Jameson’s ambitions to invest globally in the welfare of Irish whiskey – an initiative that has been led by the Dublin-based brand in recent years. The new whiskies is likely to further impact this movement, giving drinkers a unique path into Super Premium Whiskey. Utilising a strong culture of storytelling through throughout the brand, the new portfolio is rooted behind the brand’s desire to showcase its craft, people, ethos and fearlessness.
Daniel Lundberg, Global Brand Director for Jameson comments: “The restructure of the Jameson family is the most significant move in our brand’s recent history. This is an exceptionally exciting development that positions Jameson at the forefront of innovation and advance within the Irish Whiskey category. The family, comprised of The Whiskey Makers Series, the range of Heritage whiskeys and the Deconstructed Series is underpinned by the brand’s people and craft, heritage, taste and fearlessness; in short, the qualities for which Jameson is celebrated throughout the world. Today we finally get to unveil our new family globally and witness Irish Whiskey fans discovering new stories, flavours and experiences from Jameson.”
The new whiskies comprise of The Distiller’s Safe, The Cooper’s Croze, The Blender’s Dog, Jameson Black Barrel, Jameson Crested and Jameson Signature.