Top 10 Scotch whisky markets by value


Flag_of_France.svg2015: £436m

2014: £445m

Change: -2%

France is the biggest importer of bulk Scotch whisky – a market that was valued at £70m in 2015 – but is currently undergoing premiumisation, a current trend among developed whisky markets. In the past decade, the value of French whisky imports has increased by 58%.

Referring to both France and the USA, the SWA reports said: “”Developed markets remain largest by value and essentially provide the bedrock for the global performance of the Scotch industry. moreover, these markets mostly experience considerable “premiuisation as consumers trade up for premium blends and single malts, driving further value increases.”

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