DB Awards 2016: a report on the winners

Online Retailer of the Year

Whisky Exchange

Sukhinder Singh and Dawn Davies (right) from The Whisky Exchange

Winner: The Whisky Exchange

One of the early pioneers of online drinks retailing, The Whisky Exchange has become a well-recognised and respected outlet for whisky lovers keen to track down both high-end and rare whiskies and luxury spirits. Far from an “off-the-shelf e-commerce model”, its website was commended by judges for being easy to navigate, attractive and for offering added value at every turn.

Attracting 10.2 million users in 2015, its website’s 10,000-strong online selection of whiskies and spirits is the biggest in the UK, if not the world. It already offers at-a-glance notes on whiskies, helping to take the guesswork out of buying a whisky. However as part of its bid to replicate the consumer “in-store experience” online, this year it will go a step further by placing whiskies into various “flavour camps”, helping customers find brands or distilleries they like and help them to discover other whiskies made in a similar style. Demonstrating further added value, consumers can also take advantage of a bottle-engraving service on a wide range of products, with a live preview showing how it will look. This service is delivered seamlessly across all devices.

The retailer’s success online has contributed to a 10% increase in sales in the past year – a testament to the team’s efforts to create a website that fulfils the demands of its customers.

The shortlist:

  • Laithwaites Wine
  • Master of Malt
  • The Whisky Exchange
  • Virgin Wines

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019

Wines of Argentina - London

London,United Kingdom
22nd Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more