Chinese demand drives growing wine market

An increase in domestic wine demand in China was the main reason for an upturn in the global wine market in 2015, according to the International Organisation for Vine and Wine (OIV), with a growth of more than 10% by value worldwide over the previous year.


At a conference in Paris to discuss the state of the world wine market in 2015, the OIV said that after a drop in Chinese consumption in 2013 and 2014, China is now playing a renewed role in global wine growth, both in consumption and production.

The OIV director-general Jean-Marie Aurand said: “China remains the main driver of growth in the global wine industry”.

The decrease in consumption in the two previous years coincided with a Chinese government crackdown on excessive gifting of luxury products, but the 2015 growth showed, says the OIV, the continued popularity of red wine among the Chinese middle class. This growing market perceives red wine as a status symbol which also offers health benefits.

This pattern of change in China allowed the global trade in wine to rise by 1.8% in volume to 104.3 million hectolitres (hl), and by 10.6% in value to reach $32 billion (£22.2 billion), the OIV reported.

While the world’s vineyard area declined slightly, with a loss of 7,000 hectares of vines overall, there was growth in two main countries: New Zealand and China. The Chinese vineyard area rose by 34,000 hectares to confirm its position as number two in the world (with 0.82 million hecatres), behind only Spain (with 1.02 million hectares).

France remains the world’s largest wine exporter by value, with 29% of market share, while Spain leads the export stakes in terms of volume, with 14 million hectolitres sent around the world in 2015.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory

Customer Marketing Manager

London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more