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ASC Fine Wine appoints senior brand director
Karen Chen has joined Shanghai-based fine wine importer and distributor ASC Fine Wine.
Chen will be in charge of ASC’s brand portfolio development, brand strategy and consumer marketing, working alongside ASC’s CEO, Bruno Baudry and heading up the brand management team.
Her appointment is ASC’s bid to support its rapid business expansion plans across China, Hong Kong and Macau.
Karen has 16 years’ experience in the imported wine and spirits industry before joining ASC. Her last employer was Sergio Valente, one of Taiwan’s renowned wine and spirits importer and she held the position of VIP sales manager.
Baudry commented: “We are confident that Karen will help ASC further boost our partnership with suppliers and enhance the appreciation for and sales of fine wines in Mainland China, Hong Kong and Macau.”
Chen’s appointment is the second change in senior management announcement from the company after the recent resignation of its co-founder, Don St.Pierre Jr.