Raising a glass: 10 women in beer

Steph Okell

image002Role: AB InBev marketing manager for Budweiser and Becks

Steph Okell also works for AB InBev and is currently marketing manager for global brands including Budweiser and Becks. Prior to this she worked on the marketing for other AB InBev brands including Corona, Stella Artois.

Most revently, Okell headed up Budweiser’s campaign to bring cheerleading to the UK, bringing six Miami Dolphins cheerleaders to the UK for a one-off event ahead of the 2015 NFL International Series at Wembley Stadium. The Dolphins performed at Tesco Wembley Extra, with Budweiser giving out prizes at the event, including the chance to win a pair of tickets to one of the NFL International Series games at Wembley.

Before entering the world of beer, Okell worked for big brands including Kenco coffee and Cadbury. She has a degree in Human Sciences from Oxford University.

 

2 Responses to “Raising a glass: 10 women in beer”

  1. Jaco Hamilton-Attwell says:

    I think you missed an important one: Frieda Dehrmann from SAB/Inbev. She was SAB’s Consumer Science and Sensory Manager, but has since moved up the ladder to a position in SABMiller UK, but I am not sure what her new title is.

  2. “it was a German nun in the early 17th century that was the first to discover that adding hops to beer radically increased its shelf life” Even ignoring “early in the 17th century” when you mean “some time in the 12th century” this is total nonsense: there is no evidence whatsoever that Hildegarde was the first person to discover this. She was the first person known to have written about it: but that’s a very different matter. And in any case, you don’t increase the shelf life of beer merely by adding hops to it: you have to boil the hops in the wort for it to work.

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