Drinks Business Awards 2015: the winners

Best Supply Chain Collaboration Project

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Crispin Mair of Crimson & Co. with David Mawer of JF Hillebrand

Winner: JF Hillebrand

Through its projects with major operators Tesco and Ahold, this logistics specialist demonstrated an in-depth understanding of the drinks industry’s specific needs and an ability to work closely with retail partners in order to deliver more efficient systems that not only benefit the bottom line, but also the satisfaction of end consumers. 2014 saw Hillebrand make dramatic improvements of over 50% to Tesco’s lead time for wine deliveries. Its impact at Dutch retail group Ahold was no less impressive, transforming the speed and reliability of how the company transported 40 million bottles a year to its stores. Together these case studies provided a compelling example of how the drinks industry can raise its game to the level of other sectors.

Award in association with Crimson & Co.

PR Company of the Year

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Judy Kendrick and Ana Sofia de Oliveira of JK Marketing

Winner: JK Marketing

Even with a large team the results demonstrated by this company would have been praise-worthy, but for just two people to have achieved such an impact is deeply impressive. Between them, Judy Kendrick and Ana Sofia de Oliveira proactively devised a series of creative, highly strategic campaigns that over-delivered on a tight budget.

Thanks largely to their efforts the UK is now the number one export market for Brazilian wine, after JK Marketing helped spark a volume shipment increase of almost 500% over a single year.

Then there’s the success of two initiatives that symbolise the rejuvenation of London Wine Fair: Esoterica, a zone for independent merchants, and new for 2015 Wine Unearthed, which matches would-be exporters to the right UK buyers. In short, this is a PR team that really understands the wine trade and what makes it tick.

Runner up: Phipps Relations

This was a very engaging entry from the energetic team behind several of the most effective campaigns in the last year, most notably those for generic bodies Wines from Germany and Wines from Rioja.

Shortlist:

• Cube Communications

• JK Marketing

• Phipps Relations

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