Drinks Business Awards 2015: the winners

Best Design & Packaging in Wine

db Awards 2015_HEL7733

Abigail Barlow of BD Creative and Philippa Carr MW of Asda

Winner: BD Creative for The Wine Atlas series for Asda

Our judges were unanimous in their praise of the winner, who they said romanticised the idea of travelling via the wine you drink. They particularly liked the fact that the labels were designed to look like vintage postcards, with wine sold as a passport to discovery. The Wine Atlas series triumphed for being a genuine innovation for supermarket wines in the £5-7 price bracket, with the back labels lauded for being easy to navigate and offering a food match for each wine. “This is as revolutionary and as bold as it gets at that price point and illustrates that creative ideas always win out over gimmicks,” said one judge, while another revealed that they would buy the wine for the bottles alone to collect the set.

Special Commendation: dare! For Cabaret Frank

While the Wine Atlas series was the clear winner, our judges felt that Cabaret Frank deserved a special commendation for its quirky labels and the fun story weaved around them of captain Francis Frobisher (Cabaret Frank) and his extraordinary moustache. Special Commendation: Origin Wine for The Big Insult Wine Co The judges also decided to award a special commendation for the designs from The Big Insult Wine Company, which they applauded for being witty and well executed.

Best Innovation in Wine Packaging

vindefranceaward to amorim

Fiona Campbell and Carlos de Jesus of Amorim

Winner: Val d’Orbieu for Cuvée Mythique Twist to Taste

This year we gave out a new award for design innovation, which was given to Val d’Orbieu for its adoption of Amorim’s Helix twist-open natural cork, using the producer’s longstanding Cuvée Mythique brand.

Shortlist:

• Origin Wine for Life

• dare! For Cabaret Frank

• Susana Balbo for Crios

• BD Creative for The Wine Atlas

• Val d’Orbieu for Cuvée Mythique ‘Twist to Taste’

• Co-Partnership for Limestone Coast Wines

• Origin Wine for The Big Insult Wine Co

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