Range of Victorian gins launched in UK

A range of gins celebrating the Victorian gin-making era has been launched in the UK.

Gin Lane 1751 full range

Created by Charles Maxwell of Thames Distillers, an eighth generation distiller, and The Bloomsbury Club, a group of gin lovers and drinks industry professionals, Gin Lane 1751 comprises four styles: a classic London Dry (40% ABV); London Dry Royal Strength (47% ABV); Victoria Pink Gin (40% ABV); and an Old Tom Gin (40% ABV).

Each expression has been made in a “Victorian style” with bold juniper and hints of liquorice, hand-crafted in small traditional pot stills.

Named after the historical signing of the Gin Act in 1751, which banned the sale of gin in prisons, the workhouse and any shops selling everyday staples. Consequently, gin became less readily available and more expensive, with its quality improving significantly. By the Victorian era, it had become a “drink of respectability”, according to Gin Lane’s makers. 

The range will be available across on and off-trade sectors with distribution in the UK led exclusively by Coe Vintners.

Distribution has already been secured in Selfridges with a price of £26.99 and online at The Drink Shop, with the range set to launch in the USA by the end of 2015.

One Response to “Range of Victorian gins launched in UK”

  1. Hi – Can you tell me how you would serve the Pink Gin and the Old Tom Gin?
    with thanks, Katherine Walter

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more