Suntory’s exquisite 3D-printed ice cubes
As far as advertising campaigns go, this collection of miniature ice cube sculptures has to be one of the most creative.
Created by design agency TBWA\Hakuhodo for Japan’s Suntory Whisky’s “3D on the rocks” campaign, each sculpture took six hours to carve using a CNC router – a type of 3D printer that was chilled at -7 degrees Celsius to keep the ice from melting.
The intricate designs range from the Statue of Liberty and Batman to the Sphinx, Godzilla an astronaut and even Jaws.
A touch of chilled whisky is used to finish the sculpture which “polishes the surface of the ice and gives a beautiful shine to the sculpture,” according to Miwako Fujiwara of TBWA/Hakuhodo.
The campaign was launched in 2014 and won gold for design in Adweek’s Project Isaac Awards last year, and most recently won a Lotus trophy at the Asia Pacific Advertising Festival in Thailand for “best use of experimental”.
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Click through for a selection of our favourite ice cube designs…
A CNC router is a type of 3-D printer? That’s not right at all.