Suntory’s exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube sculptures has to be one of the most creative.

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Created by design agency TBWA\Hakuhodo for Japan’s Suntory Whisky’s “3D on the rocks” campaign, each sculpture took six hours to carve using a CNC router – a type of 3D printer that was chilled at -7 degrees Celsius to keep the ice from melting.

The intricate designs range from the Statue of Liberty and Batman to the Sphinx, Godzilla an astronaut and even Jaws.

A touch of chilled whisky is used to finish the sculpture which “polishes the surface of the ice and gives a beautiful shine to the sculpture,” according to Miwako Fujiwara of TBWA/Hakuhodo.

The campaign was launched in 2014 and won gold for design in Adweek’s Project Isaac Awards last year, and most recently won a Lotus trophy at the Asia Pacific Advertising Festival in Thailand for “best use of experimental”.

Click through for a selection of our favourite ice cube designs…

One Response to “Suntory’s exquisite 3D-printed ice cubes”

  1. Matt Albee says:

    A CNC router is a type of 3-D printer? That’s not right at all.

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