Carlsberg pours free beer from poster

Danish brewer Carlsberg has set up a giant poster in London which dispenses free beer and is the first stunt in a new campaign drive.

Located near the old Truman Brewery in the East End, the poster is emblazoned with the slogan, “Probably the best poster in the world,” riffing on the brand’s now famous “If Carlsberg did…” advertising hook.

According to The Drum, the poster is the first in what will be a year-long advertising campaign with a different marketing stunt taking place each month from now until December.

Dharmesh Rana, senior brand manager at Carlsberg UK, told the news website: “We have a pipeline of ideas that Carlsberg drinkers and new drinkers to the brand will see and hopefully in the long-term start drinking the beer.

“Complementing [the work we do on TV] will be a number of stunts like the poster that will happen all the way through until the end of the year.”