Top failed drinks brands: part two

Quinn’s 

QuinnsA bright, colourful thorn in drinks giant Diageo’s paw, this was a serious flop that only the biggest of producers could manage.

Back in 2007, after just a year on the market, the “fermented fruit” RTD drink was axed due to unexpectedly low sales, made worse after the millions spent on promoting it in the first place. According to The Grocer, it was launched with an £8.5 million marketing budget.

Elizabeth Finn, who at the time of the brand’s demise was just two months into her role as head of innovation at Diageo, said “It didn’t hit our standards and benchmarks so we decided to pull it. As a big company we have very high benchmarks that new products have to hit.”

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