This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Gordon’s relaunched with £2m campaign
Diageo has relaunched its Gordon’s gin brand with a contemporary TV ad as part of a £2 million marketing campaign.
Screenshot of Diageo’s new ‘Gordon the Boar’ TV ad
Its 60-second ad, which first aired on Christmas Eve, features Gordon the Boar – a character embodiment of the boar’s head which has been embossed on the Gordon’s Gin bottle since the brand’s launch in 1769.
The advert, which is intended to portray gin as “cool and contemporary” with a stylishly-dressed Gordon seen dancing around an urban space while making a gin and tonic, is expected to reach more than 78% of the brand’s target audience by June 2015.
“Gordon’s is the nation’s favourite Gin, and with the TVC and supporting activity we have created, we hope to turn Gordon the Boar into a favourite character and cement Gordon’s place in modern British culture”, said Louise McKerrow, marketing director for Gordon’s Western Europe.
“We expect 2015 to be an incredibly exciting year for Gordon’s, with lots more news on the brand to come”, she added.