Seven reasons why rappers shouldn’t pimp drinks brands

Malibu Red

Ne-Yo_2013In 2012 Grammy award-winning singer-songwriter Neyo was enlisted by global drinks giant Pernod Ricard as creative director of Malibu Red. Proving that Pitbull isn’t the sole stakeholder when it comes to brand nepotism he even penned a single, Burnin’ Up, to promote the spirit.

Described as possessing a refreshing and smooth coconut taste it was apparently developed with sensory experts, but then so was waterboarding.

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