Gigondas to hold first PR tour to UK

Over 25 producers from the Rhône Valley’s Gigondas AOC are coming to London in November in a bid to boost awareness of the region and its wines amongst the UK Press and Trade.

Gigondas gained official appellation status in 1971 (Photo: Wiki)

The tasting on 10th November is the first time that producers from the Appellation, which gained its official status in 1971, have exhibited together in the UK.

“We feel that the UK Consumer could know our wines a lot better,” explained current Gigondas Inter-Rhône Co-President Louis Barruol as he announced the trip, “and the first step in achieving this is to educate the trade about our terroir, our wines’ freshness and finesse and their considerable ageing potential.”

Located in the South Eastern Rhône Valley, the 1,220 hectares of Gigondas vineyards are planted at up to 500 metres in altitude in the foothills of the Dentelles de Montmirail – a geological feature which also helps protect the vines from damaging winds and excessive summer temperatures.

“The terroir that we have in Gigondas is quite unique for the Rhône Valley, and is a wonderful balance for the natural richness of the Grenache grape,” commented Barruol.

The tasting, open to the UK Press and Trade, will be held in central London and features two Masterclasses: ‘The Ageability Of Gigondas’ and ‘Gigondas And Its Terroir’.

For more information and to register contact Ali Mann at emma wellings pr at alison@ew-pr.co.uk, or call 020 8996 5168.