Wine Etc. opens Happy Valley store

The Wine Etc franchise of wine shops is expanding its operations to Happy Valley in Hong Kong this weekend.

Happy_Valley_Racecourse_1The new store will open this Saturday, 6 September and will replace the current Champagne Etc. on Lyndhurst Terrace in Central, which is slated to close on 13 September.

In July, Wine Etc. announced the opening of a new shop in the Entertainment Building in Central, which opened officially on 2 September and replaces the original Bordeaux Etc. in Causeway Bay which has also now closed.

Mathieu Pouchard, chief sommelier of Wine Etc., explained to the drinks business that the company is reorganising and changing its concept, moving away from the Champagne, Bordeaux and Burgundy focused stores to ones with broader selections from many regions.

Nonetheless, Pouchard added that despite this, the store would be dominated by Burgundy with some 40% of the stock being from there, a further 20% being Bordeaux and the rest Champagne and the rest of the world, with a large portion of the Champagne stock being transferred from the closing Lyndhurst Terrace shop.

The shop in Happy Valley will be small but Pouchard also remarked that as the store will be the franchise’s first in a largely residential area of the city, the price points will have to be lower too.

He said: “For us there a lot of people there, it’s different to Central and Causeway Bay. Central has more business people shopping but not living there. Happy Valley is residential, so we want to offer more from the new world and a little cheaper too, more around the HK$300mark and below. We need to be more competitive there.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more