Top 10 new products in May

Echo Falls new look

Echo Falls new lookEcho Falls’ new look is, according to brand owner Accolade, designed to “shake up the category” with the revamp focused on optimum shelf standout.

“The new designs contemporises the feel of the wines, adding a touch of fun, while emphasising the femininity
and personality of the range,” Echo Falls’ marketing controller, Amy White, said.

“We’ve included a larger label shape, an increased focus on taste descriptors, a new gold neck seal and increased use of colour to add vibrancy.

All of these factors, along with the introduction of a butterfly motif on the label now clearly differentiate Echo Falls from its competitors and supports a higher price point for the range,” she added.

RRP: £5 (blends), £6.99 (single varietals)
CONTACT: Accolade Wines +44 (0)1483 690 000

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