Scotch whisky gets Australian trademark

15th April, 2014 by Lauren Eads

Scotch whisky has been trademarked in Australia giving consumers and the industry better protection against fakes.

ScotchAustralia has had a “serious problem” with sales of fake Scotch whisky in recent years, according to the Scotch Whisky Association (SWA).

The UK trade body blamed the removal of protection for Scotch from the country’s Food Standards Code in 2000 and a lack of enforcement by authorities for the country’s fake whisky trade and said the onus for policing the market had fallen entirely on the trade.

Since 2005 the SWA has taken action to stop the sale of some 40 fake Scotch whisky brands in Australia.

Today, new measures were announced to trademark Scotch whisky in Australia to protect consumers and the industry from fakes – a move lobbied for by the SWA, UK Government and European Commission.

Alan Park, legal adviser at the SWA, said: “I have been involved in actions against many fake ‘Scotch whisky’ products in Australia in recent years. Registration of Scotch Whisky as a certification trade mark is a major breakthrough and will make it easier to crack down on fakes and therefore protect consumers, although the onus to prevent the sale of fakes still rests on the industry.

“It has taken time and effort to achieve this result and we would like to thank the UK Government and European Commission for their support. Scotch Whisky exports are of immense value to the economy so overseas protection is vital. We will be monitoring the market and will use our new protection for Scotch Whisky to take decisive action against fakes.”

Scotch Whisky exports to Australia were worth £84 million in 2013, up 7% from £79m in 2012, making it the twelfth largest overseas market by value.

One Response to “Scotch whisky gets Australian trademark”

  1. James Kelly says:

    Are you able to name the fakes? It would assist consumers in their choice.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more