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Slideshow
How to make the most of ProWein
Tim Boydell, director for sales & marketing, Angove
“We are taking the show very seriously and although we have attended many times we have put added emphasis on our attendance this year as we feel that conditions for Australian wines combined with massive investment and evolution from our end will combine to give us improved opportunities.
“Our focus is on our McLaren Vale premium wines which have enjoyed great reviews, awards and scores since being launched in 2011.
“We believe that ProWein gives us greater opportunity to talk to a wider range of our existing and new contacts from around the wine world.”
Salvador F. Montenegro, export sales manager, Marques de Caceres
“Marques de Caceres will present an extraordinary portfolio composed of novelties, icons, and new vintages of our traditional wines. Already known for reliability and quality, ProWein visitors will also have the chance to discover the innovation and versatility of our wines.
“We will be showing the following new wines: Marqués de Cáceres Verdejo white 2013 (D.O. Rueda), Marqués de Cáceres Organic Red 2013, Antea Barrel fermented white 2012 and our 2008 Gaudium.”
Luca Pomaro, Orion Wines
“ProWein has slowly become, in my opinion, one of the most important fairs in the world. It is definitely well organized and well attended by the international trade, US included.
“It is early enough in the year for buyers to make key decisions for the current year, while “late” enough for producers to show new vintages and new concepts.
“This year, as in years past, Orion Wines will be present new vintages of our current range and also present a few “innovations” which will be unveiled at our stand.”
Kristel Monot, export manager, Matarromera
“ProWein is the most interesting fair for us in Europe, therefore it is extremely important to organize ourselves by meeting all our key accounts and drawing new partners’ attention to innovative products like our non- alcoholic wines, newly awarded wines and pour all our new vintages and new labels.
“ProWein also gives us the occasion to pour our wines in several places, we have to be present in every single tasting of the fair, which helps to catch possible partners who would probably not visit our booth because of the huge size of this fair and lack of time.
“It’s a very intense fair in a very short time, so you really have to ensure a well-structured agenda, and take some time to review all the conversations by the end of each day.”
Bernd Jordan, JF Hillebrand Germany
“ProWein is a fantastic opportunity to meet our clients face to face, and to bring together parties from the entire supply chain. Members of our global network will be attending to share information and provide local expertise and insights on how to optimise the logistics process.
“At ProWein we will be demonstrating to clients the benefits of our new Green Groupage European short-sea shipping service, which transports wines from Iberia and Southern France to destinations across northern Europe, including Germany. By using sea transport as opposed to trucks, significant CO2 savings can be made, while product flow is guaranteed.”
Fabrizio Fichera, export manager, Cantine Riondo
“ProWein is increasingly international and we see it, not only as an opportunity to assess the German market where we are already present with still wines and Prosecco, but also to strengthen our brand image worldwide. This year we will be launching our renewed range of sparkling wine-based cocktails: iSpritz,
“Hugo and Fragolino. Due to demand, our new vintage Prosecco DOC Millesimato Extra Dry 2013 will make a debut at the fair, adding to our already successful range of Prosecco.”
Paul Konar, CEO, Viña Maipo
“For those of us at Viña Maipo, ProWein has certainly become the most important annual wine fair in Europe, the leading destination of our Chilean wine exports.
“Since the first edition at Dusseldorf-Messe, representatives of our Chilean winery have attended the show and watched it evolve from a relatively local German event into the yearly gathering of leading wine experts from across Europe.
“At the same time, our winery has become one of Chile’s main wine exporters and at this year’s fair we are going to focus especially on our Premium Portfolio and our flagship brand, Vitral.
“We look forward to welcoming our customers, wine specialists and all interested visitors at our Quinta de Maipo stand, located in Hall 1, location G 14, where we will be exhibiting the entire Viña Maipo portfolio as well as wines from six additional wineries from different regions of Chile and Argentina.”