Top 10 new products in November

Paddy Bee Sting and Devil’s Apple

Paddy Bee Sting and Devil’s AppleIrish Distillers has unveiled four flavoured editions of Paddy Irish Whiskey – joining Bushmills Irish Honey in the burgeoning flavoured Irish whiskey market. The brand’s Bee Sting and Devil’s Apple flavours initially launched in the US during October, while the Irish Honey and Spiced Apple flavours hit the shelves in France during the same month

Brendan Buckley, global innovation and category development director for Irish Distillers, which forms part of Pernod Ricard, said: “It’s a very exciting time for Irish Distillers, as Paddy is our first entry into the flavoured whiskey segment.”

Flavoured whisky has become one of the fastest-growing spirit categories of the past year, with Beam (Jim Beam Honey, Red Stag), Brown-Forman (Jack Daniel’s Tennessee Honey), Diageo (Bushmills Honey, Crown Royal Maple Finished) and Campari (Wild Turkey American Honey) all vying for space in key markets of the US, UK, Germany and Australia.

To coincide with its own releases, Pernod Ricard has also given its core Paddy Irish Whiskey blend a packaging overhaul.

Irish Distillers +353 (1) 212 9000


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