The world’s top 10 spirit brands

12th June, 2013 by Lucy Shaw

4: Absolut

AbsolutVolume 2011: 11 million 9l cases
Volume 2012: 11.4 million 9l cases
Change 11-12: +3.6%
2012 ranking: 4

Since it was first bottled 34 years ago, Swedish winter wheat vodka brand Absolut has grown to become one of the world’s largest spirits brands. Global sales increased by nearly half a million cases last year to 11.4m.

Pioneering flavoured variants in the early noughties, recent additions to its ever-increasing line-up include Absolut Hibiscus, Absolut Cherrykran and Absolut Cilantro – a mixture of coriander and lime. This April, Mexican contemporary artist Jeronimo Lopez Ramirez, collaborated with the brand on a limited edition Absolut Mexico bottle.

Its Absolut Unique project for travel retail meanwhile comprised four million bottles, each with a different design. Earlier this year the brand released a trio of craft variants – Absolut Craft, in collaboration with mixologist Nick Strangeway. The range, made for the on-trade, includes Herbacious Lemon, Smokey Tea and Bitter Cherry.

Brand owner: The Absolut Company
Head office: Arstaängsvägen 19A 11797 Stockholm, Sweden
Tel: +46 8 744 70 00
Website: absolut.com
Brand manager: Adam Boita
PR (UK): Weber Shandwick +44 (0)20 7067 0000
Product range: Absolut vodka, Berry, Açai, Peppar, Citron, Kurant, Mandrin, Vanilia, Raspberri, Mango, Absolut 100, Absolut Unique, Absolut Craft

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

National Account Manager – On-Trade

Berkmann Wine Cellars
London, UK

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more