Absolut launches Denim special edition

Absolut vodka has released a special edition clothed in denim designed to keep the product ice cold.

Absolut denim

Absolut denim is lined with an insulating material to keep the vodka cold

The new package is destined for travel retail outlets and has been created by Brooklyn based denim designer Loren Cronk.

The denim is lined with “a high tech shield with supreme cold preserving capacity,” according to Absolut brand owner Pernod Ricard.

Also incorporated is a QR code which, when captured with a smartphone, takes consumers to a website devoted to cocktail recipes called Absolut Drinkspiration.

“Exciting creative collaborations have always been a core source of energy for Absolut in our constant strives to enter new dimensions in our brand evolution,” said Anders Olsson, director of The Absolut Company Global Travel Retail.

“Loren Cronk is just the kind of gifted artist, creator and entrepreneur that has the capacity to push boundaries, which is what Absolut is all about.”

The vodka category is renowned for unusual packages and increasingly bizarre variants, and Absolut is of course master of the flavoured vodka since it launched its first, Peppar, as long ago as 1986.

For more on flavoured vodkas see db’s top 10 bizarre vodka variants.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

Deadline : 23rd August 2019

The Global Riesling Masters 2019

Deadline : 24th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more