February’s top 10 new products
25th February, 2013
by
db_staff
Chivas 18 by Pininfarina
Scotch whisky Chivas 18 has launched a limited-edition capsule in collaboration with Italian design company Pininfarina.
Claiming “a strong shared heritage in luxury and craftsmanship”, Chivas chose Pininfarina “for its ability to encapsulate the brand’s modern and luxurious character”.
Based on a drop of whisky, the capsule has a blue metallic finish emblazoned with the Pininfarina logo, along with a solid wood inlay echoing the oak casks used to age the Scotch. The bottle, meanwhile, features a metallic crest.
The individually numbered gift set includes two glasses that mirror the drop design.
Chivas is aiming the limited edition at “modern gentlemen who seek style and substance in the brands they buy”. RRP: £360
CONTACT: Pernod Ricard +44 (0) 141 531 1801
