The world’s top 10 most powerful fine wines

4th February, 2013 by Patrick Schmitt

4. Krug

Rank in 2011: 34
Total score: 159
Liv-ex trade: 0.19%
Critics’ score: 96.25
Average price: £1,574 (9l case)
Price change: 8%
Production: 15,000 cases
Weighted production: £23,613,000

KrugOften described as the wine lovers’ Champagne, Krug is the only sparkler to make it into the top 10 fine wine power brands.

Benefitting from its rock-solid image, high scores and moderately high production, Krug has broken away from Cristal and Dom Pérignon in terms of price appreciation during 2012.

Nevertheless, prestige cuvée Champagne as a whole performed well in 2012 as merchants declared the likes of Krug, Dom Pérignon and Cristal good value relative to the likes of top grower Burgundy or Right Bank Bordeaux.

Having pushed hard on the recent run of first-rate vintages from Champagne, the merchants have brought the region a new audience of fine wine collectors.

Furthermore, as Justin Gibbs at Liv-ex points out: “Champagne delivers a consistent five to 10% return [on investment] because it’s pretty much drunk the moment it’s released, and fairly recession proof.”

As previous drinks business analysis has shown, Champagne has avoided the peaks and troughs seen from blue chip still wine brands but has shown a slow and steady increase in price over the last decade.

Hence, it’s often seen as good defensive stock when times are tough. Indeed, it’s interesting to note that the last time Krug featured in the top 10 was in the 2008 fine wine power survey, which incorporated the market correction after the Lehmann Brothers collapse.

Moving back to today, it should be added that the market for Champagne has broadened from the big names. “It used to be just Krug, Cristal and Dom Pérignon, but this year we’ve traded a lot of Taittinger and Bollinger,” says Gibbs, noting in particular the success of Taittinger’s Comtes de Champagne 2002 vintage launch.

A few facts:

  • Krug was established in 1843 by Johann-Joseph Krug and was kept in the family until the 60s when a major stake was sold to Rémy Cointreau. LVMH the bought Krug from Rémy Cointreau in 1999.
  • The Krug lineup of wines currently includes:
  • Grande Cuvée NV
  • Rose NV
  • Vintage bottling
  • Clos du Mesnil vintage
  • Clos d’Ambonnay vintage
  • Krug Collection (a recently disgorged older vintage bottling

One Response to “The world’s top 10 most powerful fine wines”

  1. Ed Masciana says:

    This is just the kind of bulls**t that keeps people from getting into wine because it is sooooooooo full of itself. It has nothing to do with “real” wine. This is total media driven drivel.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more