China: Top 10 improvements

7. STATE-OWNED ENTERPRISES: GET IN THE GAME

Chinese Vice-President Xi Jinping holds a glass of red wineAt the local supermarket where most Chinese people do their daily shopping, wine selections are paltry at best. Major importers and distributors up to this point have geared their business around on-trade hotel and restaurant sales.

It is an undoubtedly daunting task for an existing distributor to establish reliable distribution networks to the swath of supermarket chains that serve China’s 1.3 billion people, and the obvious answer to fill this void would be for state- owned enterprises to start taking a major role in the importation and distribution of wine.

One Response to “China: Top 10 improvements”

  1. H says:

    Fine article about habits and traditions. How often do you see people drinking wine in China? is it really possible that consumption has reached 1L per capita? Or the statistics refer only to imports of wine, which no one knows whether it was sold? is wine consumption going to rise as much as press says?

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