China: Top 10 improvements

5. IMPORTERS: IMPROVE TRANSPORTATION LOGISTICS

china-shippingWith a few notable exceptions, almost all wine arrives in China via unrefrigerated container shipments. With shipping containers coming throughout the year and many crossing the equator on their way to Chinese ports, the damage to the wine is incalculable. Even after wine makes it into the country it is most often stored in dry warehouses or those with air-conditioned and not refrigerated conditions and ultimately leads to many wines not showing their true potential.

One Response to “China: Top 10 improvements”

  1. H says:

    Fine article about habits and traditions. How often do you see people drinking wine in China? is it really possible that consumption has reached 1L per capita? Or the statistics refer only to imports of wine, which no one knows whether it was sold? is wine consumption going to rise as much as press says?

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