China: Top 10 improvements

10. LOCAL CONSUMERS: TRUST YOUR PALATE

chinesewinedrinkersThe last and perhaps most important point is learning the simplest lesson of wine: if you like it, it’s a great bottle. The simplest path to improving appreciation of wine is for the consumer to stand up and realise that even if they haven’t been drinking wine for ages, the only opinion that matters and carries weight is whether or not they like a certain bottle of wine.

One Response to “China: Top 10 improvements”

  1. H says:

    Fine article about habits and traditions. How often do you see people drinking wine in China? is it really possible that consumption has reached 1L per capita? Or the statistics refer only to imports of wine, which no one knows whether it was sold? is wine consumption going to rise as much as press says?

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