Top 10 January drinks launches

Absolut Hibiskus

hibiskus_bottleimage2-3a4231dA blend of hibiscus and pomegranate with no added sugar, Absolut Hibiskus, described by Absolut as its “first floral-flavoured vodka”, is intended to appeal to bartenders seeking floral ingredients to make cocktails. “A new sophistication has emerged in bars regarding floral concoctions,” says Nodjame Fouad, global marketing director for The Absolut Company.

“People have begun to appreciate the possibilities flowers bring to the world of cocktails. Absolut Hibiskus’ combination of flavours is unique, taking cocktail culture in an unexpected direction,” Fouad adds. The new flavour goes on sale in the US on- and off-trade this month, with the UK launch planned for March.


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