English whisky breaks into US market

The English Whisky Company is celebrating its entry into the US market, but only after a five-year fight over what constitutes a single malt.

English whiskyUnder US law whisky producers outside Scotland and Ireland have to produce whisky in new oak barrels in order to call it single malt.

As a result the single malts exported to the US will be different to those matured in bourbon and Sherry casks that The English Whisky Company usually markets in the UK and its 12 other export markets including Japan and Canada.

The head of the company’s St George’s distillery, Andrew Nelstrop, has bowed to the law in order to export to the US and said he and chief distiller David Fitt had been experimenting with whisky in new oak and the legal wranglings had taken so long that the spirit was ready anyway.

Nonetheless, Nelstrop, who has lobbied the Foreign Office, UK trade bodies and US embassy in a bid to fight the current rules, called again on the US to change the law saying that there is one law for Scotch and Irish producers and one for everyone-else.

A series of launches will take place in Boston, Washington DC and New York in March this year, with Nelstrop hoping to export some 20,000 bottles.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Administrative Assistant – Private Clients

Howard Ripley Ltd
Barnes, London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more