English whisky breaks into US market

The English Whisky Company is celebrating its entry into the US market, but only after a five-year fight over what constitutes a single malt.

English whiskyUnder US law whisky producers outside Scotland and Ireland have to produce whisky in new oak barrels in order to call it single malt.

As a result the single malts exported to the US will be different to those matured in bourbon and Sherry casks that The English Whisky Company usually markets in the UK and its 12 other export markets including Japan and Canada.

The head of the company’s St George’s distillery, Andrew Nelstrop, has bowed to the law in order to export to the US and said he and chief distiller David Fitt had been experimenting with whisky in new oak and the legal wranglings had taken so long that the spirit was ready anyway.

Nonetheless, Nelstrop, who has lobbied the Foreign Office, UK trade bodies and US embassy in a bid to fight the current rules, called again on the US to change the law saying that there is one law for Scotch and Irish producers and one for everyone-else.

A series of launches will take place in Boston, Washington DC and New York in March this year, with Nelstrop hoping to export some 20,000 bottles.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more